Training

Sales 2.0 Workshop - Where Social Butterflies Meet Social Media

1/2 Day LinkedIn for Sellers Workshops:

KELOWNA (in partnership with Thompson Okanagan Tourism Association):September 29 and 30 - Click Here to Register

TORONTO - November 23 - Click Here to Register

OTTAWA - November 30 -  Click Here To Register

This workshop helps directors and managers who want to be sure that their online reputation is just like their off-line reputation;  professional, personable and polished.  There's no better way to manage your online presence than by ensuring that your LinkedIn profile and activity is up to snuff!

In this 1/2 day session participants boot up their laptops and engage in this online community, perfecting their profile, networking with clients and colleagues and identifying business opportunities.

Who should attend? Tourism Business Owners and Presidents, General Managers, Directors of Sales, Sales Managers and Catering Managers will all benefit from this training.

In this workshop you'll learn:

  • Where your clients are and what they're talking about

  • How to identify your prospects

  • How to remain top-of-mind with your target market

  • What your clients hot-buttons are

  • How to find talent for your company

LinkedIn is the perfect tool for the hospitality and tourism business and you'll enjoy learning how to use it to your full advantage.  So grab your laptop and be prepared to be amazed at the business potential that lies within LinkedIn.

 

 

_______________________________________________________________________

Here's the information on our popular Sales 2.0 Workshop which has been delivered to rave reviews across Canada.  (Want to speak to someone who attended?  Just let us know and we'll broker an introduction for you!)  We're currently setting up the schedule for the fall so check back for dates and locations.

Click Here if you'd like to be advised when the dates and locations are posted...if you're enquiring on behalf of multiple registrants, let us know so we can consider bringing the workshop to your area.

What is Sales 2.0 and why should you care?  By nature, sales people are social butterflies.  Good sales people like to chat, great sales people love to listen.  Social Media provides tools to help sales people to do their job better.  Do any of these challenges sound familiar?

  • You need your sales department to do more with less
  • You Gen Y sales people are technically savvy, but lack sales expertise
  • Your experienced sales people could use some new leads
  • Closing sales is taking longer than you'd like

Sales people can now leverage the endless possibilities of Web 2.0 (sites that include user-generated feedback) to improve the selling experience for the buyer and the seller.  What a win/win scenario!  Sales 2.0 is not about technology...it's about using technology a little differently.

How does it work?  It takes the online free and nearly-free tools that you're familiar with (Facebook, LinkedIn, Twitter, etc.)  and integrates them into the sales process that you know and love (Prospecting, Qualifying, Account Management, etc.)  And in doing so, it shortens the sales cycle, reduces the cost of sales and improves results.

And here's why it's perfect for the hospitality and tourism industries;

  • Fits your budget (you got the "free and nearly-free" part, right?)
  • Gen Y is already "there"; they understand Facebook, Twitter, etc.
  • Your clients are using it
  • Suited to industries like ours, where many of our clients are far, far away!

bte hospitality and tourism sales training offers a 1-day, interactive workshop on Sales 2.0.  We focus on three areas of sales:  prospecting, trigger-event sales and relationship managment.  In each area we'll:

  • identify how Sales 2.0 applies to this area
  • review several proven programs or tools that are used at this point in the sales cycle
  • spend time on one selected program, actually using the program

So bring your laptop and be prepared to have fun!  There's never been a better time to be in sales.

There are currently no public workshops scheduled for Sales 2.0.  Let us know if you'd like us to bring this workshop to your organization.